2012 Freddie Awards Delta “Win’s” two!

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I was not able to go this year to the Freddie Awards but a bunch of my fellow Boarding Area bloggers did. So what two wins did Delta get?

Best promotion (redemption) Americas: Delta Air Lines (SkyMiles: Travel in Style for Half the Miles – SkyMiles International Upgrade Program)

Best Loyalty Credit Cards Americas: Delta Air Lines (SkyMiles Credit Card from American Express)

We did not win the Program of the year and AA was the biggest winner for the night. So why were these two categories voted the best?

The first I find funny and telling. We have a list of changes we would like to see from yesterday’s post, but upgrading with miles is only great if you are buying a “Y” or higher class or higher ticket (for that promotion normally you can upgrade most H class or higher with points). Most of us regular flyers are on LUT class and do not qualify for using points to upgrade. So this one was a surprise to me.

Now the next one I get and was an easy and clear choice for the win. Since Delta has 3 choices for us in the AMEX credit card game, we can pick one that is best for our needs. All of them give you up to 9 free bags, faster boarding, 20% discount on buying stuff on the planes, and all give you some kind of free or $99 companion pass certificate after one year. For me, clearly, earning MQM’s with the Reserve card is the one perk I love most!

I know all those in the travel industry care about the Freddie’s and want to win. I think Delta could benefit by looking at yesterday’s post for what to change to sweep the board next year as these are the things Delta passengers want the most! – René


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