I love my GoGo. I loved the free SWAG bag GoGo sent me to giveaway on the blog last month and it was fun to get posts on the blog from readers using the free use coupons! There have been some who have been very critical of the performance of the GoGo service. But if you e-mail them about your experience, most will either get credit for another session or a refund as we should keep in mind this is a new and growing company as I blogged about before.
But on to my question about WiFi in general. Do you expect free WiFi? If so, where? Via Google translate, this Italian town has free WiFi all over the town. How kool! I think most of us expect free WiFi in coffee shops and other restaurants nowadays. What about hotels? There was a good piece on CNN last month talking about just this. Many hotel programs offer free WiFi to their elite guests but this can vary by property.
In the days before everyone living had a cell phone, hotels printed money when you had to use the phone in your room. Now, unless calling the front desk, very few would ever use a room phone for outside calls. Why would you? Most phones today can access the Internet and with outstanding apps like the one I talked about here, there is no need to ever pay for web access for your laptop or tablet. So I see hotels soon being expected to offer free good quality and fast high speed Internet as part of the price as much as sheets and towels or you will find another location to stay.
Back to airlines and our Delta jets. WiFi is free for all sorts of services. Will top level elites like Diamonds or Platinum medallion flyers ever get free access when flying? I already hear frequent flyers complain that when they are flying other airlines they will not have access to the web. Think of the marketing windfall to offer the top elites free access to the web in the Skyclubs that they get into for free, and seamlessly onto the airplane as well. Work will never need to stop. This will happen one day.
So what do you think. Should Wifi be free everywhere? You tell me what you think about the above for a chance to win (no more gogo swag) some Delta and Deltapoints SWAG today! – Rene