I have a feeling I am going to regret this post but before you blow your lid, just give me one minute of your time. I respect Gary’s post about this and find Ben’s very funny and it makes his point! Also, know that I do love Award Wallet. I think it is a brilliant idea. But I think Delta may be right along with AA and Southwest with their choice to block AW from accessing customer data. Why?
The amount of Data that AW can mine from their program is very valuable. Also, keep in mind reward programs are at the leisure of the airline. They make the rules. They can change the rules whenever they want. You don’t even own your own points. Now since there are other airlines, if you make customers mad enough, they may just walk (I do agree that from the 15DEC2011 ETV rule change, to the T72 rule, to the devaluation Skymiles mid & high awards Delta has been doing a great job upsetting flyers).
But maybe this is a great opportunity for Award Wallet. The writing is on the wall. How many more programs have to leave before they get the message. The solution? The answer is simple but the work will not be. The airlines are yelling you are accessing their customers data NOT from the customers PC. OK, so AW, do this. Sell the software. Let us load it on our PC’s. Let those of us who want it FREE, see the ads you put up now. For those of us who want to PAY for the software, give us ad-free access to your great software. The airlines can not say BOO about it as we, the users, are accessing OUR data from OUR PC’s. And even when it comes to ads, we are give AW access to OUR PC’s not to the airlines servers. Time for AW to take the lemons and makes some lemonade!
So what do you think? Would you load AW software on your PC? Am I wrong about Delta having the right to block 3rd party sites from accessing their customers’ data? Will you be contacting Delta over this one and sharing your thoughts? Let me know! – Rene