I received this email the other day from a reader. It got my attention. I have permission to post as is! Take look and see what you think.
This thing about Delta tightening up on sky milers tells me they have gone overboard on revenue enhancement straight into penny wise and pound foolish. They are tripping merrily down the primrose path of big data. I see it in the company I represent and many other companies.
Big data is a good thing but many companies are showing that they are “educated beyond their intelligence” and are trying to make decisions before they fully understand what they should do with said information.
That said, I am carefully watching what Delta does with the program. I’ve been a medallion flyer for at least ten years now but I can tell you my loyalty is going the way of the dodo along with my Delta gold Amex and my business Delta Reserve card which I use for about $70,000 in purchases per year for my business alone.
So, I am spending my miles down to 100k, I like to keep that many because we live in the east and have one child on the west coast and another in middle of the country and its just a safety cushion for emergencies.
Over the past two years I’ve begun to branch away from Delta. I am writing this from the Caribbean where my wife and I flew on 58,000 British air miles on American. Priority access boarding to boot. A month ago, I flew to Florida one way on United miles via us air (yuck) but the cabin crew was great!
I am fortunate to live within a one hour drive of three regional airports and can usually get a reasonable fare anywhere I want. I think delta is doing a great job but if they continue to squeeze every last drop of blood from us turnips, revenues eventually will fall and they will be in trouble again. There are many lessons delta can learn from JCPenneys and Sears. They better start paying attention and quick.
Cheers!” – KM
Thanks KM for this. Delta struck out at the Freddies this weekend. It was SO BAD in fact that Delta was not even in the top 4 in ANY of the categories! What has Delta done this year to make us proud of them? Crossover Rewards is a great new perk and is a brilliant idea. Delta DieMiles® and the SDC rule are not. The latter needs some time to see just how bad it really is.
I get e-mails like this one almost each day from readers. Delta flyers are fiercely loyal and have been treated well by the airline for many years. It takes a LOT to push someone with that kind of loyalty away. Unless Delta is careful, they will push that hard. Please don’t Delta – please! – René
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