Delta Air Lines loves targeted offers – I got a ROCK ☹

René’s Points for Better Travel has partnered with CardRatings for our coverage of credit card products. René’s Points for Better Travel and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our advertising policy, visit visit this page.

targeded delta airlines offers delta points blog

One thing is for sure – we have entered the new reality of targeted offers. Delta E-mails us targeted offers; AMEX E-mails us targeted offers; SPG E-mails us targeted offers (you see a trend?)!

I really dislike this in our modern tech age since we all get to find out about them at some point. To me, this does nothing but upset those who are loyal to a company and frequently can not take part in a promotion. As a Diamond Medallion with Delta I almost NEVER get any promotions I can register for (yeah yeah granted I already get a ton of perks but still).

Just what kind of promotions am I talking about? How about these just to point out a few:

and the list goes on and on. From a marketing side I see the desire to target a sub-group of clients you want to encourage to spend more or do more with the company. But from a public relation side, each one of these little stabs say to me:

You are not eligible to participate in this promotion. Please check out our other great offers on the My Promotions page.”

This makes me feel a little less appreciated by the company that I am loyal to and next time when I go to book and I hit “confirm” or “buy now” button it will make me think of the fact that last time a promotion was offered – I GOT A ROCK! – René

Delta SkyMiles® Credit Card
from American Express®
Click here for more information




  1. You are not alone in feeling this way. I have yet to receive a worthwhile ‘special’ targeted offer or invitation from ANY of my loyalty programs.No free night if I stay a night. No fast track to status. Nada. Even on my Delta Anniversary I was offered (are you ready?) a whopping extra 1000 miles if I fly with them in 90 days. Oh wait, let me back up a bit. I was fortunate enough to be included in the ‘targeted’ US Buy Miles about three months ago. But look! Now it’s now available to everyone!
    And you are right – it does leave one with a sense of ???

  2. Absolutely agree! The only offers I get I cannot qualify for — arg Delta! Do better!

  3. I realize that not everyone qualifies for these special offers and sometimes even if you do, you don’t hear about them. Thank you for this post however, because I tried all of the links and the Delta hotel bonus and SPG bonus worked for me!

  4. Rene,

    I fully understand and can relate to the frustration. However, from a business perspective, it makes little sense to target you for these promos. Given that as a diamond you are by official measures, the most loyal, they are betting you will continue to spend regardless of these promos which have variable costs to Delta.

    Why give you a discount on your next Delta purchase when you’re going to buy it anyway?

  5. Rene’, I keep hearing how much everyone at Delta (from the agents at check-in to Gate Agents, FAs, etc.) appreciates me being a DM and flying with Delta . If I (we) are so much appreciated, why can’t we get a perk like you describe? Would it really hurt Delta’s bottom line if they occasionally (2x a year) offered us a valuable promotion? Goodwill goes a long way!

  6. As a fellow DM, it wouldn’t [upset] me off as much if they had similar “low” award availability as AA or UA. But considering the sad state of DL award redemptions, I need all the miles I can get because occasionally I have to [put] up and take a “medium” award. So it would really be nice to have an opportunity at these promotions (BTW, Marriott does the same thing. I’m Platinum with them, and every time they do Megabonus, I don’t get the “stay 2, get 1 free” offer. Instead, they offer me something like 30K-40K points after staying 25 nights. To Marriott’s credit, I can call MR customer service and enroll under the normal promotion terms, which I do).

  7. I got a rock…made me laugh out loud and remember the old Charlie Brown Halloween special. Comment made sense. Off topic, but I left AT&T when they decided the same offer my neighbor had was not good enough for me. Delta should think about this at least.

Leave a Reply

Your email address will not be published. Required fields are marked *