There are days I dread to open my “in-box”. There are days where the flood of upset Delta flyers just VENT for all the negative changes Delta has made and continues to make this year. I mean just look at this year’s “bad”.
- It started early on with MQDs being announced last January
- Then SDC ver 1.0 & then the slightly better 2.0 weeks later
- Next there were TWO Skymiles chart devaluations this year
- Oh, and Delta DieMiles i.e. your miles gone when you are!
- Lastly no more Medallion upgrades JFK – LAX/SFO/SEA
This last one really stinks and I think long run will cost “our” airline money and I think, just maybe, if “you all” complain enough that one could become like the SDC, that is a 2.0 version of NO FREE UPGRADES. If Delta had done, say a min fare class, say K class for upgrade on this route, I think the uproar would have been much less. Or, even, if they had allowed the use of the Regional upgrade certs to be used, regionally, since last time I checked, staying inside the USA is not a global flight – or am I really missing something here? Would either of these two changes keep you from say moving to AA or UA (if you are in these markets)?
What other irritations have hit us this year? There have been a bunch of little tiny ones that just have irked me and continue to irk me. See if you agree and if you have more you want to add to this list.
- No advance warnings (most Delta changes)
- Using FlyerTalk as the new PR release point
- 99.99% of all offers are targeted offers
- Still not fixing award page and partner issues
- Worthless Twitter presence other than @DeltaAssist
These to be are the smaller nagging things I would love for Delta to improve in 2014. Delta “hides” behind legaleze gibberish about advanced warnings, but no other airline does this so that just does not hold water. And next don’t get me wrong. I like FlyerTalk, but is this really the point where Delta CORP news should come out? Then targeted offers – get over the notion we will gripe when we have a chance at a promo – we like to feel appreciated even if we don’t use the promo! Lastly get with it on Twitter. AA does it right – just copy what they are doing!
But have the good outweighed the bad this year? Well what good changes have happened? Let’s break those down.
- Full flat seats for INT flight (but cost 25% more Skymiles)
- Usable SWUs (but less than other airline and must pick Global or Regional)
- Free Hawaii upgrades (but none from Atlanta)
You see my point for this rant today and this year. Each time Delta does something good for us, they do something bad as well. I racked my brain for the year and can not think of ONE TIME it has been all just good. Also, there have been many other little things that are frustrations like the fact that they are adding some 1st class rows back to the A319s like NWA had, but the net result across ALL the jets in the fleet is a REDUCTION in 1st class seats. Grrrr. Again bad with the good. Or, say the new usable SWUs, good, but if you have already picked your 2014 Choice Benefit you are left out in the cold, bad. Again same thing. Or, the Korean issue, a Skyteam founding member, but you get no Skymiles unless code share so, well, you can pay more and book this way, and this one is just all bad!
Here is the thing kids – Delta is making a TON of money right now. There looks to be no stopping them and the DAL stock price going up up up. Just look what seekingalpha.com said:
“Thanks to the strong industry outlook and the pressure that is currently on oil prices, many analysts are looking for DAL to continue to grow earnings in the months ahead. Current estimates peg this quarter’s earnings growth (yoy) at 121%, while current year growth is expected to be in the high double digits, hitting 70% year-over-year.” – seekingalpha.com
The only thing that is going to stop Delta from continuing to give us bad with the good is that we either complain enough to roll back the bad or vote with our wallets and change to another airline and thus impact the bottom line. Neither seems to be happening. What does that say for 2014?- René
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