Until TSA Pre Check, most times when I passed through security, I choose to opt-out that is have a manual pat down. Not much fun to have a man give you a rather intrusive screening, but the choice of this over the other choices pushed me to pick the best of two bad options.
Has the new Skymiles 2015 program done this for you? So many in the frequent flyer world are saying it does not matter what Delta does as they are either hub captive or the other airlines do not fly convenient routes; they say they have no choice but to fly Delta.
At some point, like with my TSA screening, Delta will go so far that flyers will vote with the wallet and this change may just do this. The big question is how many? I am sure the Delta “bean counters” have run the numbers and are banking / gambling on those who matter will NOT leave as they just don’t care that much about Skymiles.
In my 105 flown segments last year with Delta I talked to many big spenders who say things like: “I have millions of points but never spend them” or “I only use points to upgrade“. Will these flyers leave Delta over this change? No way as what matters to them is elite miles not Skymiles and, as you noticed with the morning’s post, Delta was shrewd enough NOT to mess with those points! These are the only real points that really matter to their target audience (slick move Delta btw).
What about the all important relationship with AMEX. That also has not changed. They will be able to market the value of the Delta Skymiles card just as they have for years; in fact the value has gone UP as for most people earning Skymiles on spending will be much better than actually getting on a jet.
If you are keeping track, Delta & Skymiles2015 keeps the big spenders happy & AMEX happy. Then who is not happy? The now and then flyer who is just looking for the cheapest price ticket they can find to fly to see grandma! But with bag fees, charging for “better” coach seats, for food, headsets & movies, drinks, wifi, lounge access and anything else they can dream up those undesirable flyers will at least contribute to the company bottom line and be rewarded with a pittance of Skymiles for 2015 (that never expire at least) in return for their brief visit to the airline. Who cares if they get upset and rant on Facebook that they will never fly Delta again (until next year’s visit to the in-laws).
The plan is brilliant. The execution a work of art. The ONLY thing that can go wrong is what if people opt-out and fly another airline. I just don’t think it is going to happen – do you? – René
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