I was not able to attend this year’s 2014 Freddie awards (I will be there in Atlanta for 2015) but as a Delta loyalist I am not all that sad I missed it as Delta had no chance to win anything this year.
Last year when I was in attendance it was embarrassing. Delta was barely even nominated to win in any category. It is hard to win when you are never on the board. 🙁
You have to go all the way back to 2012 for Delta to show up on the winners page as well as the Delta CO-Branded AMEX card.
So why is Delta doing so badly year after year and, unless things change BIG TIME, will embarrass themselves in their home town for 2015? The answer is simple and I see it every single day on the blog from readers:
Or I should say lack there of. Frequent flyers don’t trust Delta. They expect them to “do them wrong” that is, to make customer unfriendly moves. The old frequent flyer program, while very hard to find low level redemption, sorta worked and had some very good features; now we have Skymiles2015 on the way! Just how many votes do you think Delta is going to get next spring when voting begins?
Not just Skymiles2015, but all the changes without notice. Delta hides behind “legal” reason to spring changes on us. Now AA did this recently and the uproar was immediate; not to the changes, but to the NO warning. Delta is famous for this. Flyers don’t trust Delta to give them notice. This is one of the biggest reasons they have not won for years and will not win in 2015.
I do think the event at the new Delta Museum will be amazing and fun and a great week, but I just hope Delta can think about winning back some measure of trust from those who are most loyal to the program before the event next year. – René
Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.