What is next? We all want to know. What will be the next “enhancement” to come down the line for Skymiles and Medallions? We can look both to the past as well as peeking at job openings to see what upper management is thinking.
First the past. We just recently saw HOOU choices downgrades. Moving back in time we have upgrades taken away from NYC, same day change gutting, T72, numerous point devaluations, Delta DieMiles when you go your miles do too, inability to combine vouchers, reduction in benefits for Silver medallions, less coupons in our medallion kits & more (what have I missed?)!
That is quite a list. What real improvements have we seen? Crossover Rewards is a big win even if you don’t stay at SPG hotels; more so if you do. The new Global and Regional upgrade certs are a HUGE real improvement but the fact that NYC transcons require a GU vs. an RU is a major flaw and cheapens their value immensely.
So looking at the job opening above what can we expect? First things first; unless you are in the top 4% and spending an uber amount, expect more downgrades to our program. At best case it will be tit-for-tat or a net=neutral changes; if we do get we will have to give. I see “cross-division goals” to mean in English anything that happens will have to benefit the revenues side for Delta. The next one is very similar to what I talked about a few weeks back that is what Delta fears most – a mass departure of mid-high level medallions due to Skymiles2015. “Data-driven decisions” means to me if too many depart then change will have to happen to stem the bleeding. Lastly, the final underlined bits in the job posting, again is driving and changes or even perceived changes to result in more revenue from medallion flyers to Delta.
Are you ready to take on this new job? Me, really not so much. If the Skymiles Medallion program were, as it once was, really about building Delta brand loyalty I would love, no treasure, coming to work each and every day! A job where the only goal is to take away as much as possible while balancing how to squeeze as much profit out of medallions does not sound like much fun to me. – René
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