This Monday Delta had a media day with bloggers and Jaunted tweeted out a screen shot of the most “valued” Delta flight for the day that had 13 million milers on it (12 of them were Diamond Medallions and 1 was a Platinum Medallion). But does Delta even care about MM’er now that the horrid Skymiles2015 is on the way?
I’ve written before about Delta recognizing passengers crossing the million mile mark, like Michael when Delta showed their appreciation to him. However, is there more than just this kind of one time event recognition that they could do? Well as we can see from the tweet above, million miler’s are noted on flights in manifests and on the Delta luggage tags. But does it really make any kind of a difference with Delta?
Officially, no (other than “annual” silver status, and so on). For example you do not get more upgrades as a million miler over one who is not. Nor are you given more access to low-level award seats than others. But there are unofficial things that do matter. Since Delta people do see you are a million miler you can expect preferential treatment as well as when you do make requests they are going to see you are a loyal million miler with Delta. Or say in case of an issue that Delta would not normally give you a free hotel room for the night – a MM may be offered one where a casual flyer would be on their own.
I have seen flight crews take real note of MM’ers and be willing to go out of the way to accommodate special requests. Like what? Say a non-rev is on an international flight and a MM wants that seat (for whatever reason); the purser may ask the non-rev to switch. There are many other examples that can pop up onboard as well.
Honestly, one of the things that shocks me most is that MQD spend is NOT on the screen shot above as spending, not miles, is what seems to matter the most to the airline. Are you a Delta MM’er? Have you noticed any difference pre-MM and post-MM?- René
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