Now that Skymiles2015 is here, with all it’s glory, look how absurd this commercial sounds today. First the text inside the video:
“If you go out of your way to fly with an airline, does that airline go out of its way to reward you? – Well, it should!
Because loyalty is a two way street. And when one side gives, the other side has to give back
So every action is a reaction, every push is a pull
And every ounce of dedication shown by one party, should be met with same amount of dedication by the other
Dedicated redcoat customer service, more first class upgrades, miles that don’t expire
This isn’t benevolence – this is our business
And the next time an airline asks for yours – ask them first what they have done to deserve it!”
Oh my. Talk about sad. Let’s look at this bite by bite!
I agree an airline should reward us for going out of our way to fly them. Gosh I wish Delta did that but they are only rewarding those who go out of their way to PAY MORE. American & Alaska Air are rewarding those who go out of their way to fly them.
As far as loyalty being a two way street, please ask Gold Medallions how they feel about the “one way street” they have been on all of 2014 to have their benefits, without notice, cut for 2015.
Equal reactions? Yep. I think we have seen that. For each #KeepDescending choice Delta has made in 2014 more have status matched other airlines or even, dare I say it, started flying Southwest more and more (even out of ATL).
Miles that don’t expire? Well true, other than when you Die or your Skybonus points do expire every three years even when you fly.
Benevolence? Oh Delta has made it clear that everything has a price. There is no reward for loyalty to Delta in 2015.
Ah well. Let’s end on a #KeepClimbing note instead. Let’s just quote the last words of the commercial:
“And the next time an airline asks for yours – ask them first what they have done to deserve it!”
OK – I am asking. Are you? – René