Few things upset Delta flyers more that FCM (First Class Monetization). Most of us work very hard to maintain our elite status with Delta and for them to offer 1st class seats for sale at cheap prices is NOT what we want to see. This is really NOT the way to reward loyalty and have us keep wanting to flying Delta year after year. Free upgrades really do matter to us.
Now look what Sheraton recently offered me in a “welcome” e-mail from the general manager of the property at AMS airport that I visited on my way back from Sweden last week.
Welcome Starwood Preferred Guest® Platinum member. As a Starwood Preferred Guest® Platinum member we are pleased to offer you these exclusive local offers to make your stay more enjoyable:
Upgrade to a Suite Room for €100 per night and receive 2000 bonus Starpoints®:
More space than you can dream of…
Separate bed and living room
The best views over Amsterdam Airport
Complimentary Wifi in the Club Lounge
Access to our Club Lounge where complementary snacks & drinks await you
Should you wish to enhance your stay with these offers, please complete the form on the right. This offer is only available online so be sure to book your benefit today.
Well! That is just great. I mean smashing (no, not really, not even a little bit)! Let’s think about what they are trying to sell me for 100 EUROs vs. what I should already get free as an SPG Platinum elite member.
- An upgrade to best available room at check-in — including a Standard Suite.
So I should, as a top SPG elite, already be offered an upgrade including to a suite, and they want to sell me one. Thanks a lot! I guess I can now see why at so many SPG hotels this year all suites are sold out at check-in. 😉
- Your choice of welcome gift upon arrival — choose from bonus Starpoints, continental breakfast or local amenity.
So I already get breakfast as a choice as a Platinum and you want to tell me if I spend €100 more I get breakfast. Uh, thanks?
- Complimentary in-room, premium Internet access.
Wait, I already get high speed web access either as a Platinum and / or as an SPG / Delta Crossover Rewards member. Are you telling me that my internet access only works in my room unless I get this package so I can have wifi in the club? Really? Humm…. I think not.
- Complimentary health-club, Club-level and Executive-level access.
So I already, again as a Platinum, should have club level access. But you want to sell me access to a club I already have access to? Gosh, I am just not sure how to feel about this offer now!
When I boil all this down what I guess I am seeing with this offer is just 2,000 bonus SPG points and a guaranteed larger room (or maybe, according to the wording, an amazingly whizz-bang fantastic room of my dreams). No thanks for just about any amount of money. Just like Delta, I would rather NOT have an upgrade than pay for what I should, due to my loyalty, get for no extra charge!
Now I have to tell you, I did have just about a perfect stay once again at the hotel. I did get a Platinum free upgrade and I will be happy to stay again at the AMS Sheraton, but I am still fuming that SPG is going the way of Delta with FCM with their welcome emails. Shameful? I think so. What do you think? – René
PS – Don’t forget about the 60,000 point limited time Delta AMEX offer!
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