WoW have, my, fellow, bloggers, just been brutal in their response to the latest SkyMiles devaluation news and the more time that goes by to digest the information (and the lack of information) the more angry we become. And frankly, we should be.
First let me dissuade you and anyone else that Delta is being more transparent with this one year “buffer” before prices go up. Delta did not tell us this because they know we care about our $kyRubles, they did this because of fear of government retaliation. Delta, with a passion, fears anything they do may be considered a “price related issue” and could land them in a world of hurt. The massive jump in award prices as of 1JUNE16 has already loaded into the system. Had they not told us we would have found it and gone even more crazy than we are now. Again, no great kindness on Delta’s part warning us when they just had to do this anyway.
The next bit I find so disingenuous is what Delta has done to big spenders with these devaluations. Ever since Delta announced the first step to revenue based awards they YELLED about the chance to earn up to 75,000 SkyMiles on just one flight. Oh I loved the comments from folks who were crowing and happy about how they would earn more and were happy. Now those points are worth so much less than before and even to upgrade will cost you an arm and a leg next year. BTW since there is now no limit what a ticket can cost why is there still a limit on how much you can earn? It is good for Delta to award less and charge more! Sigh.
Speaking of disingenuous-ness, how about not telling us what the upgrade point costs will be and yet publishing them internally. Did they really think we would not find them (yeah, I bet they thought they could hide them). Unbelievable. I hope you see how disrespectful this is to loyal flyers. Delta could be upfront and publish these charts. Sure people would hate to see the “bat crazy” costs, but at least it would be respectful. SkyMiles 2015 team seems like the KGB of days gone by, that is, mislead, misdirect and hide all they can. Deep sigh.
On to the broken award calendar. Oh, btw, they don’t think it is broken. They do not care that it often charges you 2-4x what the price should be because the price is just whatever they tell you it is. They do not want to work to protect your “valuable” $kyRubles, they want to actively fleece you as much as they can. Revenue management is running everything and extracting money from loyal flyers is the way it is and the way it shall be. One source told me nothing is going to change this – EVER! Maybe, maybe not.
Perhaps the thing I am most amazed with is how Delta has thrown American Express “under the airbus” if you will. AMEX took a huge hit losing Costco as their preferred provider. Clearly, after looking at the 2Q15 reports, they paid a heavy financial price to retain Delta as their co-branded partner. I bet if AMEX had known what Delta had up their sleeve for this year they would have dumped Delta and worked to keep Costco instead. I think AMEX is going to have to scramble and it is going to cost them even more to convince people to hold onto their Delta branded cards, let alone use them at all due to the now “fractional currency” value of a SkyMile. It will be interesting to see if what was once looked at as a “limited time offer” for Delta travel cards become the normally published offer soon.
All I can say is I urge you to use ADAM or do the work on your own to burn as many SkyMiles as you can before 1JUNE16. – René
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