Some Delta e-mails just floor me. Take a look at the latest one above from Skybonus.
They arrogantly tell me: “We appreciate your continued loyalty to Delta, and as a Skybonus member, we want to ensure you get the most out of your participation in the program.”
No, Skybonus team, you don’t. I am already so disappointed with the program. Not with the rewards but the change early this year that unless you have 5+ employees flying at least one flight each you are out of the program on 1JAN2016. In other words Delta no longer sees any value from small business with 4 employees or less no matter how much they spend with Delta. Very short sighted IMO!
The PR e-mail asks me: “We noticed that your account activity has declined compared to last year.”
Well that one is not hard to answer – just look at the destruction of SkyMiles for the answer. I mean the loss of:
- The end of stopovers on awards (over 4 / 24 hours)
- Additive partner award charges (i.e. 2x tickets)
- Hopeless broken award page including mulit-leg
- Potentially unlimited award costs (i.e. 1MM RT awards)
- Removal of award charts & UG charts
- So many broken promises about SkyMiles
- and on and on and on!
Why would I continue to reward Delta with my loyalty dollars when they are not showing loyalty to me. Skybonus you can expect next year for my account activity to continue to decline and you can see the above for the answer why.
The e-mail then goes on to give lots of great ideas to make sure I am getting my bonus points. Gee, thanks! How about this idea Skybonus – you post rewards faster. Delta, with SkyMiles, has really improved things. I don’t know if you have noticed or not but flights are crediting VERY quickly nowadays. Really not so much with Skybonus as it can take weeks and weeks and they still seem to have an issue with all flights crediting as they should even whey you HAVE correctly put in your Skybonus number when you book your ticket. Disappointing – then again I will not have to worry about it for that much longer when they kick me out of the program next year. 😉
Bottom line is they say: “We appreciate your loyalty and look forward to welcoming your travelers on board.”
No, you really don’t. As I have said before, the Skybonus changes are not the main reason I, and my family, am spending less with Delta this year. All the crushing frequent flyer award program changes will move me, like this year, to spend my loyalty dollars with other airlines in 2016 guaranteed.
I can say this Skybonus, e-mails like this and your program changes are just one more disappointment, in a long string of disappointments, with the loyalty and rewards programs Delta offers to loyal flyers! – Rene
PS – LAST DAY to take advantage of the increased 30,000 point SPG offer!
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