Last week I blogged about the brilliant and amazing twitter status match Hyatt is offering for elites of other chains but I would have to think they are really targeting Starwood Preferred Guest or SPG elites like myself.
The move is absolutely a perfect business move. Here is why. I have spent all year re-qualifying for my SPG Platinum status and completed my 25th SPG stay just one week ago today. However, with the news that Marriott is buying SPG, all the work I fear is for nothing.
I have absolutely no illusions that Marriott will do anything but utterly decimate the SPG program. They can talk all they want that the best parts will remain, but I am ready to move on rather than wait for what is surely to come.
Now I am equally sure a bunch of folks who have spent all year re-qualifying for Hyatt status are upset over the fact that I can waltz in and simply, with a tweet, earn the same status they worked all year to earn or re-earn. I understand you but here is the deal:
Without the match I would not be spending my next 25+ nights in 2016 with Hyatt.
So I have, in a way, earned my status just like you, that is, I did stay 25+ nights in hotel rooms (just not with Hyatt for 2015). And, now my loyalty dollars will be going to your chain, not SPG.
And that is why this is such a great move for the Hyatt chain. They are banking on people just like me. Those who do pay and do stay many nights with another chains, but are ready for a change. This match has got me ready to give the program a try. Heck, they even gave me 4 free suite night upgrades to use by the end of February 2016 and I will likely get 4 more next year too! I need to get booking some rooms and spend some money on Hyatt! Again, smart business move Hyatt.
This program is completely new to me. I cannot wait to learn all about it but have a ton of readers and fellow bloggers who can guide me along the way. I will miss the bonus SPG points from stays and UBER and I need to, next round of cards, now pickup a
Chase Hyatt Visa World of Hyatt credit card clearly for paying for my stays and working on spending $40,000 on the card next year to help me keep my Diamond status for 2017. So Hyatt’s match will also be very good for their banking partner, Chase as well.
Now, yes, there are some perhaps unintended downsides for current Hyatt members most notably the Platinum level guests as a vast majority of the matches seem to be coming in as Platinum matches, that is, those who were SPG Gold members (often just from holding a non-Delta AMEX Platinum card) with few stays each year. Then again, anyone can get free Hyatt Platinum status just for getting the Chase Hyatt card so really this is not the status level that members need to be afraid of growing to larger levels.
As to the Diamond matches, yes having so many new ones sure could have an impact on suite availability but to me for the program to have a chance to add so many elites who do spend and will keep qualifying as Diamonds are worth it at least from Hyatt’s standpoint if not from members’ side. If you are upset, yell at Marriott not Hyatt I think (it’s their fault so many are jumping ship from SPG after all).
Bottom line is I am excited and busily looking at Hyatt hotels for my next few months trips. Again something I never would have dreamed I would be doing a week ago. Well done Hyatt! – René
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