A year ago I posted that Delta ended the physical mailing of elite credentials for Silver Medallions that is the lowest Delta elite rank (there is one rank lower if you consider SPG Platinums with Crossover Rewards that gets a number of the same perks).
A number of readers have reached out asking about Golds not getting a kit toward the end of last year or this year for that matter (I already have my Diamond kit for 2016). So I reached out to Delta and was told:
“Members who qualify for 2016 Gold Medallion status on or after 12/22/15 will no longer receive physical credential packages in the mail and beginning in February 2016, drink vouchers will also be digital for all eligible Medallions. Gold Medallions are now able to access their digital Medallion card and drink vouchers through “My Wallet” in the Fly Delta app, and will also have the option to print at delta.com.” – Anthony Black, SkyMiles spokesman
Now is this really a big deal? After all, as you can see from above, I can simply open up my Fly Delta APP and see all kinds of digital “stuff” like my HOOU drink coupons, my Diamond card as well as my Sky Club card. I can do screen shots so even if off-line I can use a photo of the cards when needed.
But there are issues with this. There are times that a “real” card is needed and a printed card (from your My Delta page on Delta.com) that you slap some packing tape on top of is just not accepted. I had this happen to me in Gothenburg once and they were not going to budge on a bag fee until they could “swipe” a real card with a strip on the back. I have had reports of others having issues getting into Skyteam lounges when they did not have a “real” physical card. Now before you comment, yes, your status should be printed on the boarding pass but issues can and do arise where a real card helps. That is now no more for Silvers AND Golds officially.
Then there is the other little issue about how much Delta “values” you as an elite. It is no small thing to fly 50,000 Miles a year with Delta and I am even this week in the SWAG Saturday asking the very question if Gold Medallion status is even worthwhile anymore (be sure to enter I am giving away a solid GOLD BAR)!
While I understand the financial reasons for this digital change I also understand why many are not pleased with this one more cut in value for lower elite ranks. Then again, I expect in a few more years for all elite credentials to go digital 100%. Delta is about saving and making money and spending so much to mail out #BragTags really is kinda silly when digital works most of the time! – René