A travel blog from a Delta Air Lines elite flyer at Boardingarea.com
I really don’t understand Delta’s new TV commercials. Can someone explain them to me?
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Just as a point of reference, I received my bachelors degree in business from IU majoring in Marketing, Advertising and Management. Yes, way back then, they had TV commercials too. But I just don’t understand what Delta is trying to do with these new ones. How can any of this mess drive you and me to want to fly Delta and spend money with Delta? Take a look at this new latest “3D” interactive one that came out over the weekend:
OK I agree the new YouTube tech and playing with the video and looking around is new. I like that. But… so what. I look up and see the belly of a Delta jet. K. So? Then we have this one that is just frankly creepy and disturbing (they are coming for us?):
Shudder. Few things make me want to cut up my Delta AMEX card, but ads like that make me think about it. Let’s do one more that gives me a head ache just watching it (sorry if it does it to you):
GO! Yeah, maybe we should think about GO-ing to another airline that does not have freaky and irritating commercials.
You know a Delta commercial that moves me? A commercial that makes me what to fly Delta? One that instills pride in me and makes me like Delta? Take a look:
Yeah that one. That is the kind of commercial I understand from school. One that drives buying behavior and loyalty. Then again, with all the changes at Delta over the years, maybe they are right to simply pump out confusing commercials as confusing flyer’s choices seems to be what they do best! – René
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