As we all know, as of 1JAN15, Delta went revenue based for SkyMiles earnings (but not for elite points that have stayed the same). The result of this change is that most of us are getting FAR fewer SkyMiles per ticket flown and even those spending the absolute most on tickets are now capped at 75,000 miles per ticket. A reader was kind enough to share with me a PR e-mail that was recently sent out (apparently with 10k+, 25k+, 50k+ & 100k+ numbers included).
If you are one of those who has spent (or over spent) a ton of money with Delta in 2015 then Delta is congratulating you for giving them so much and telling you that you have earned more SkyMiles for your “loyalty” dollars. Not just that, but they are making sure you know that YOU are one of Delta’s “best members“! Congrats you are what you spent, not your loyally in always choosing Delta for each flight. Oh, and notice they did not remind you that your upgrade chance has probably tanked, that SDC is limited to fare class in coach, that they hid the award charts, put an end to stopovers on awards, an end of RTW award tickets and on and on but hey, this is marketing mail so let’s look at the rest:
Well this sounds impressive. So many choices. Now they do not mention that some of these partners are not bookable on Delta.com and others are more enemies than partners and HIGHLY restrict award space for SkyMiles making booking these all but impossible. Oh, and when there is an award sale you can score some one-way tickets for under 10k (not sure how you can have a sale when you don’t publish award charts but never mind that part).
Lastly in this mail we have the kicker with really bad advice to you big spenders who just maybe are gullible enough to blow your points in really bad ways like the SkyMiles marketplace where you can way overpay for hotels when paying cash or some other way is clearly smarter or even a SkyMiles car rental that can really turn out bad. Oh, you can donate your points to charity (compared to earning up to 6% back with your US Bank FlexPerks card and giving charities what they really want, that is, cash).
Clearly I, and I am guessing you as well dear reader, did not get one of these congrats PR e-mails from Delta. My earnings are WAY down this year (and last) and this is due to a combination of the revenue based program and my lower spending than the year before. I am now just weeks away from crossing the 1 million mile mark with Delta and then it is time to decide where to go from here. I know I am not the only one this year doing the same. – René