If you are a Delta flyer and think saving SkyMiles is a good idea, I bet you don’t sleep very well at night. You never know when things like massive no notice SkyMiles devaluations may hit once the Delta.dumb computers update. All those points you were saving for some mega trip – yeah – they now will cost you a ton more. Thanks Delta, loyalty rewarded yet again!
But just hours before this latest AXE JOB on loyalty we had another way Delta has come up with to fleece, maybe in one transaction, millions of hard earned SkyMiles:
Well maybe if you are overpaying for Delta tickets and you don’t care how much it costs you then sure, who cares what Delta does to SkyMiles. Now if you are the business owner, that is, you are paying for your tickets you may not agree with what Delta thinks. As soon as Delta went revenue based I was smart enough to realize flying is the WORST possible way EVER to earn SkyMiles. Period!
But it gets so much worse that all of the above. Delta now is bragging you can spend 2.5 Million SkyMiles at 1 cent each in value and buy the cheapest Delta PVT jet card they offer in a piece from Kelly Yamanouchi on AJC.com. There are so many quotes from Delta’s Karen Zachary, SkyMiles MD that make me want to throw up like:
“We’ve been trying to expand the usage of our miles,” said SkyMiles managing director Karen Zachary, including newer options like redeeming miles for a beer or champagne in a Sky Club. “We have people who really keep a lot of their miles to use for very unique experiences….”
Folks, if you thing it’s good value to redeem SkyMiles at 2 cents each for WAY over priced drinks in the Sky Clubs (that you already paid to enter btw) then I need you to email ASAP as I have some prime swamp land in Florida and we need to talk value (you will love it – it will be a “unique experience”)!
Other bits in the story quote Zachary as saying there are “Thousands” of SkyMiles members who have more that 2.5 Million SkyMiles in their accounts. Let me say this as nicely as I can:
When SkyMiles went revenue based a few years back I had well over 1 million SkyMiles. I have worked HARD to drop that number as low as I can as I only redeem at LEVEL 1 awards (if you don’t as well you need to talk to ADAM for help). I am down to about ¼ million and can sleep reasonably well at those levels, but I do not actively save SkyMiles. In fact, I have shown you how I will collect points going forward that are WAY better value that SkyMiles will ever be.
Remember you mass collectors of SkyMiles, not too long ago, Delta offered at a decent price round the world tickets in coach or business class. They had amazing “round the world” great reps that could book ANY tickets not just round the world ones and knew how to find you LEVEL 1 tickets with all partners. Now you have a version of SNAPP the reps use and they often tell you that you cannot do what you want even if all the legs you find are at LEVEL 1. Loyalty rewarded.
I am constantly shocked that an airline like Delta that does so much right operationally as well as some of the best front line people you will ever meet can have such utter disdain for the award program.
We all know SkyMiles died – did you miss the funeral? I didn’t! – René
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