I have to admit I have a sinking feeling that Delta will end up changing the Delta / Amex Diamond MQD waiver as posted about this week. I have not given up all hope but I feel our chances (with few writing in and complaining) are dim. But since the news has not yet been published maybe, just maybe, there is time for tweaking if the inevitable must happen – that is, a change from what is currently in place.
Today I thought I would, with help from you dear reader, try to give Delta some things to think about and some ideas we may be willing to accept as a change we can live with that does not result in so many of us closing CO-branded Delta Amex cards. Let’s dive in.
Copy the AA model. I freely admit I admire AA for their revenue based elite spend program. It results in loyalty to their Citibank partner and allows, with rather massive spend, for the elite to knock out 50% of the needed revenue spending. I would publicly state if a Diamond can not spend at least $7500 in MQD + earn the Amex 50% off MQD waiver they should not be a Diamond. This to me would be a fair change if they have to make a change.
Make only the Delta Amex Reserve card open to MQD spend. Here is another option I really like. The Delta Reserve card, frankly speaking, is a lack luster card in the world of mega high end high annual fee cards. There are so many choices in the ~$450 range that offer a ton more perks than the CO-Branded Delta Amex Reserve card. But if this card were required for any chance at MQD exempt spending then all of a sudden the value proposition for this card (personal or business) becomes HUGE! Then the Gold becomes the default card for non elites and the Platinum card for lower or mid-tier elites with mid-MQD spending not needing MQD exempt spend levels for Platinum or Diamond.
An alternative to this idea is allow a max number MQD spend qualification per card. This too would drive folks to have, hold and USE more than just one Delta Amex CO-Branded card. If Delta allowed say a max of 5k MQD exempt per card for some spend (maybe $15,000) then it would drive folks to hold and use additional cards. I know this idea would make Amex very happy anyway.
One simple and maybe temporary fix would be to simply increase the spend required to be MQD exempt. Right now it sits at $25,000. How about an increase to a larger number to $35,000. This too would be a fair change and Delta could establish that in the future even greater Amex spend would be needed as the program goes on. I think most would agree this is an option that is rational.
Change to a tiered MQD exempt system much like the tiered MQD system now in place with Delta. This option a reader Sally who suggested this one (or the idea anyway). For example make the MQD spend levels this way:
- $9,000 Amex Spend for Silver MQD exemption.
- $18,000 Amex Spend for Gold MQD exemption.
- $27,000 Amex Spend for Platinum MQD exemption.
- $45,000 Amex Spend for Diamond MQD exemption.
I really like this idea as well as it really does align the MQD exempt spending with the normal Delta MQD levels. It also allows for seamless changes if the MQD levels rise in the future allowing flexibility and consistency in the program.
There are all the ones I can come up with that would be a fair and equitable change to the current MQD exempt spending requirements. I think any of these would give those at Delta, who have nothing better to do than mess up the current solid and functional program, to be able to say “look what we have done – look how inventive we are”. These ideas would fly with us medallions as well.
What other suggestions can you come up with that all of us could live with i.e. Delta, Amex and us Medallion flyers? – René
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