There is always a tipping point. It is hard to say where that tipping point is in most business until you reach it. Sometimes you can quickly adjust when you know you have gone too far – but sometimes you can’t. Yesterday I posted my PERSONAL plans to knock out 1/4 million in Amex card spend to be Diamond Medallion MQD exempt for 2019 (in 2018). Reactions were interesting to say the very least (see comments).
Delta has been on a tear in the past few years cutting perk after perk (it is a mind numbing long list fyi) and yet due to any number of circumstances folks have stuck with Delta and keep flying them and paying higher and higher prices. It has been great for $DAL shareholders over the years (disclaimer I never buy or sell any airline stocks).
But is the joy ride finally over? Has Delta, in their either infinite wisdom (or unabashed arrogance), pushed it just that much too far now? In my post a few weeks ago about Delta sending out “free” LSTN headphones notice what one reader JDW recently commented that I just had to share with you:
“While I was pleasantly surprised to receive the headphones (and they are quite good at noise canceling), I am sad to say that this is likely my last year as a Diamond and my last year as an exclusive Delta customer. I attained this status with a combination of flying and AMEX spend. My employer will only pay for coach, making it difficult to spend $15K per year, although I fly to Europe at least 4 times per year and at least 10 domestic flights per year, frequently coast to coast. My husband, also a Diamond for 6 years, flies more than I, but under the same employer – mandated coach restrictions. The regional and global upgrades have made flying Delta our only choice, until now. My children have never flown on any airline but Delta, and they are now teenagers. With the new 10X increase in MQD requirement for Diamond status, my husband and I will drop our Delta AMEX cards (keep our [non-Delta] AMEX Business Platinum Cards) and our family will now begin to fly Southwest domestically, and any airline that has the best, most affordable fares to Europe. Such a shame: Delta has not only lost our loyalty, but that of the next generation, who saved their miles for our family vacations.” – Reader JDW from Kentucky (BOLD MINE)
I hope the folks at Virginia Avenue who are getting paid mega bucks are making the right choices when it comes to SkyMiles and the Medallion program. From my end it sure does not seem this way and I think JDW’s comment sums that up – Delta has now pushed things too far and it is going to cost them long term.
You tell me. Are you sticking with Delta no matter what changes they make? Or, are you feeling like JDW that it is time to break from loyalty to Delta and simply move on for 2018? – René
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