Travel Related

Question Readers: Do Targeted Offers Make you More or Less Loyal to Delta and Amex?

Google+ Pinterest LinkedIn Tumblr
Rene’s Points For Better Travel, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Rene’s Points For Better Travel and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. As an Amazon Associate I earn from qualifying purchases.

Neat offer – I wanna play!

Before you comment (but I know someone will anyway) you are HIGHLY unlikely to be targeted for the above offer. I.E. you are likely to get a “ROCK”. You will, if you try to register, see the following:

Here is your ROCK – “thanks” for your loyalty?

That is what I got on all of my, and my wife’s, Delta Amex cards. They do not love us at all it seems and it is kinda a shame because getting 2 Skypennis vs. just 1 may be enough to motivate me to use my Delta Amex card for the above qualifying spend. Oh, and you betcha I would spend on Delta tickets with the card vs. the way I normally pay with my Chase Sapphire Reserve card. But, alas, they hate me! 🙁

..wait… you want what? buuhahhahaa!!

When it comes to Delta, normally it is the same story when it comes to targeted promotions (must be logged in to to see these btw). The few I ever can register for I have either little or simply no interest in because even with the promotion the results are not all that great and I can focus my spend and rewards on better options.

For comparison, think of grocery store rewards programs. They often run sales or promotions that you only get if you are a member of the rewards program, but they do not offer different promotions within the program that are there for some but not for other members. Granted, they may run a limited number, but then it’s a random offer availability to those who quickly activate the promotion and not something where they have specifically selected who can get the offer and who can’t.

But at long last here is my question to you my dear readers: Does seeing these kinds of targeted offers pop-up on the web upset you? Does getting them, or conversely, seeing them and NOT getting them make you more or less loyal to Delta or Amex?

Here is how I personally feel about this topic.  It makes me REALLY MAD!

Especially so if it is an offer that I would take part in if I were able to do so. But either way it just leaves a bad taste in my mouth and makes me question my loyalty! I mean do the idiots in marketing really think we will not see these offers and try for them? I mean c’mon…

Now I get that some folks will argue if everyone was allowed to register then the promotion would get out of hand. If that is the case, i.e. the offer is “too” good, why offer such a promotion at all to anyone. Would some “loss-leader” offer really be so good that it will drive unbridled loyalty to those who get to play for years to come? I kinda doubt that. You?

I really want to know what you think on this. Do you feel as I do or do you not care really? Do you simply expect a “rock” and are pleasantly surprised when you do get a unicorn now and then? Does learning about these on the web have any impact on you one way or the other. Let me know in the comments below. – René



Rene’s Points For Better Travel, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Rene’s Points For Better Travel and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. As an Amazon Associate I earn from qualifying purchases.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

René de Lambert is a contributing writer and the founder of RenesPoints. He is an avid Delta and SkyTeam flyer who has held Delta’s top Diamond Medallion status for many years and flown millions of miles.


  1. Frankie Morgan Reply

    Even more frustrating than this is the ambiguity when I have no idea until after the fact whether I would qualify for a promotional offer or not. I was too scared to spend an additional $30,000 on my DL Reserve card in 2018 as I could never get 100% clarification regarding the targeted promotion for a third level 15,000 MQM bonus for spending $90,000.

  2. I feel the same way. Get excited for a great offer, then see TARGETED, test it, usually disappointed.

  3. Barry Graham Reply

    It would make me less loyal to know others got it and I didn’t. Maybe it’s just random like a lottery?

  4. I don’t even bother to look at them anymore. Why waste my time?

  5. I use my Delta AMEX card to meet my 25k MQD waiver and after that, i stop using the card for the rest of the year. If an offer comes along that I can take advantage of during that time, so much the better.

  6. @Frankie was wise to be afraid: and was smarter than I. Even after receiving clarification from AmEx that I would be eligible (rep even provided name and ID), AmEx is not honoring that third 15k MQM bonus. It’s very problematic.

  7. I am more loyal when i het them and mad as hell when I don’t. For example, I had already manufactured spend to hit the $250K waiver (across four DL Amex cards) last year when the hidden tier was announced. I complained and threatened to cancel all four cards but was never able to have the promo added—even though I tried all the strategies that worked for René’s readers. I was just livid but decided I wanted Diamond too much to cancel. Bad taste in my mouth to this day. So this year I am withholding DL Amex spending until I see if the hidden tier is offered again. Maybe they will want to entice my spending this year when they didn’t need to last year.

  8. You may get mad… but, it’s advertising. Getting any emotion from you is a win for the advertiser. You may think you are less likely to buy from them after they’ve annoyed you this way. But, barring boycott-forever levels of hatred, getting any emotion associated with their product makes you more likely to use it.

  9. I feel like more times than not, I end up with goose eggs. It actually makes me a bit mad and makes me question why keep the card if I’m never targeted for any decent offers.

  10. Like a couple previous posters, I’m still waiting for a promised bonus. I WAS targeted by email with an offer to earn a third 10,000 MQM bonus on my Platinum card if I did $75K spend. I did the spend but did not receive the bonus. The matter is currently the subject of an “investigation” by AmEx. I had previously called Customer Service twice and been assured that all would eventually be OK. I hit the $75K soend target in early November and my last two 2018 statements confirmed that I’d hit the target.

  11. I spend the $60K to get the MQM’s then to another card and have never been offered a Delta Promo. If you’re in that $15K-$60K dollar spend with Delta, you are going to feel left out on a lot – cards, airline recognition, upgrades, Porsche pickups, extras. Last Fall, I slipped on the steps off a CRJ (w/o out jet bridge) and after ambulance off the tarmac, 11 hours in ER, and face stitches – got two baskets of “goodies”. (Yea, I know I’m clumsy – that’s why I didn’t pursue, but….). Unfortunately, there just isn’t another game in town. I hope I work long enough to see the next downturn. No extras from me for any of the airlines or cards on that day.

  12. I’m with Ben – I spend my $25000 and then move on. As far as I’m concerned, Amex is the loser because it’s not getting whatever the merchant has to pay in fees. Take that Amex!

  13. I have basically given up checking Targeted offers as 99 out of 100 I don’t qualify, yet I spent 190K on my Delta cards last year.

  14. Tyler Merwin Reply

    After inquiring about it, I was told over the phone in September that I would receive the 3rd DL reserve card bonus if I reached the $90,000 spend. Because of this, I did, which was far from necessary or comfortable. After not receiving it, I called multiple times. Two more reps and a manager said that it would be investigated and if they found the tapes of the original rep tell me I’d get the bonus, they would honor it.

    No response as promised. I gave it a month and called yet again. Sure enough, they found the phone conversation when the representative told me I was enrolled automatically and eligible for the third miles boost and mqm bonus!

    Funny thing is, even after that, and the three other people telling me they would honor the conversation if it was found, they decided not to do so.

    This means that I was blatantly lied to (whether or not it was intentional is besides the point) by three different AMEX representatives and one senior AMEX manager.

    After reaching the MQD waiver this year, I’ll be cancelling my DL reserve card, and switching primarily to Chase. I am also filing a complaint with the Better Business Bureau.

    American Express has just lost a 17 year member with an annual spend averaging $75k. Delta may be losing a five year Platinum Medallion business traveler.

    Anyone have any suggests of which basket I should start putting my eggs in?

  15. Marcy Julvezan Reply

    Continue to be more and more disappointed with Delta and their lack of loyalty. High airfare prices (compared to competitors) and “nose thumbing” at loyal customers makes this my last year at Gold. Not worth it!

  16. Michael Giardina Reply

    I think Loyalty is an overrated word when it comes to AMEX and Delta. It used to be a mutually beneficial partnership. We use their cards by spending tremendous amounts of money and they throw offers our way as a perk. Now I just assume I won’t get the offer most times and if I do I am not overly excited because of the numerous times I was looked over prior.

  17. I have never gotten a targeted offer for my Delta Reserve cards (either personal or business). But based in Rene’s advice, I do check the offers often, and sometimes there are some very good offers with a limited number of signups allowed. Right now I an receiving 25% off on FedEx shipping through the end of May, and I can receive up to $1000 in statement credits. I have already received $50 in credits for shipments I was going to make anyway.

    I did recently receive a targeted offer for my non-Delta AMEX Platinum card:

    “Congratulations, David! You’ve Been Selected to Enroll in a Flexible Payment Option . . . Earn 10,000 Membership Rewards® points after you enroll.”

    I am not sure how this will work. I have all my AMEX cards on auto-pay for the full balance. I expect that auto-pay will not pay the Pay Over Time balance, so I will need to monitor this each month. But 10,000 points for simply enrolling is too good to pass up.

    “Eligible charges of $100 or more are placed into your Pay Over Time balance . . .You can pay the minimum due, the full balance, or any amount in between each month. Balances may accrue interest charges.”

  18. You realize you’re not receiving promotions precisely because you spend so much on the cards, right?

    These aren’t loyalty schemes, they are advertising promotions
    They’re trying to get people who don’t use the card, to use the card.

    Most of you are already spending $2,000 to $10,000+ per month on the card! From their perspective you don’t need to be encouraged to use the card any more

    They’re going after people like me. High income, holds cards from Amex and Chase, and spends a lot on Chase, and very little on Amex

Write A Comment