Before you comment (but I know someone will anyway) you are HIGHLY unlikely to be targeted for the above offer. I.E. you are likely to get a “ROCK”. You will, if you try to register, see the following:
That is what I got on all of my, and my wife’s, Delta Amex cards. They do not love us at all it seems and it is kinda a shame because getting 2 Skypennis vs. just 1 may be enough to motivate me to use my Delta Amex card for the above qualifying spend. Oh, and you betcha I would spend on Delta tickets with the card vs. the way I normally pay with my Chase Sapphire Reserve card. But, alas, they hate me! 🙁
When it comes to Delta, normally it is the same story when it comes to targeted promotions (must be logged in to Delta.com to see these btw). The few I ever can register for I have either little or simply no interest in because even with the promotion the results are not all that great and I can focus my spend and rewards on better options.
For comparison, think of grocery store rewards programs. They often run sales or promotions that you only get if you are a member of the rewards program, but they do not offer different promotions within the program that are there for some but not for other members. Granted, they may run a limited number, but then it’s a random offer availability to those who quickly activate the promotion and not something where they have specifically selected who can get the offer and who can’t.
But at long last here is my question to you my dear readers: Does seeing these kinds of targeted offers pop-up on the web upset you? Does getting them, or conversely, seeing them and NOT getting them make you more or less loyal to Delta or Amex?
Here is how I personally feel about this topic. It makes me REALLY MAD!
Especially so if it is an offer that I would take part in if I were able to do so. But either way it just leaves a bad taste in my mouth and makes me question my loyalty! I mean do the idiots in marketing really think we will not see these offers and try for them? I mean c’mon…
Now I get that some folks will argue if everyone was allowed to register then the promotion would get out of hand. If that is the case, i.e. the offer is “too” good, why offer such a promotion at all to anyone. Would some “loss-leader” offer really be so good that it will drive unbridled loyalty to those who get to play for years to come? I kinda doubt that. You?
I really want to know what you think on this. Do you feel as I do or do you not care really? Do you simply expect a “rock” and are pleasantly surprised when you do get a unicorn now and then? Does learning about these on the web have any impact on you one way or the other. Let me know in the comments below. – René
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