If you’ve ever been a Delta Diamond Medallion (or benefited from knowing one), you know the importance of Global Upgrade certificates. Space-permitting, you can upgrade from most coach fares (or Premium Select) into Delta One. (They also work with select fares on some partner airlines.)
They’re a really sweet perk.
But Diamonds get only four of Global Upgrade certs (GUCs) each year. Other Medallions don’t get them at all. What if Diamonds wanted more GUCs? What if Medallions — or even other Delta customers — wanted to get in on the fun?
Why Would Delta Sell Global Upgrade Certificates?
Let’s get this out of the way: there is absolutely no information we’ve received that such a thing would happen. This isn’t based on any information we received. This is purely off the tops of our heads.
Bottom line: this is just a fun, wouldn’t it be interesting if…? post we thought people may enjoy.
Airlines need cash flow el pronto. Delta is certainly no exception. I’m positive there are some people who’d pony up, say, $1500-$2000 for a Global Upgrade certificate.
Delta does not upgrade Medallions to Delta One on transoceanic flights the same way it does for US domestic and North American region hops. Any unsold Delta One seats either go empty for a flight or are given to people flying on non-revenue tickets.
However, Delta could make $1500 or $2000 or whatever filling that seat with someone who bought a GUC. I’m no economist, but making $1500 for a Delta One seat sold to someone who bought a GUC seems better than letting it go unused or given away for free.
But that’s just me. I’m a blogger, not a C-suite executive for an airline.
What Limits Would Be Imposed?
Delta rightfully wouldn’t want to sell too many GUCs. I’d guess they’d limit sales to two or maybe four per person per year. And no more than two GUC could be used on a PNR. It’d be nice if more Delta One inventory were opened up for people who purchase GUC, though. Many of us know the frustrating exercise of seeing a wide-open Delta One cabin and being told “Sorry! There’s no upgrade inventory.”
Expiration dates would have to either be non-existent or very generous (i.e. five or ten years).
Would You Buy Global Upgrade Certificates?
Are GUC something you’d buy? What would be a fair price — and why? Please tell us your thoughts in the below Comments section!
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