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JPMorgan Chase Buys cxLoyalty Divisions — Good News for Ultimate Rewards Cardholders?

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Rene’s Points For Better Travel, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Rene’s Points For Better Travel and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. As an Amazon Associate I earn from qualifying purchases.


Chase Ultimate Rewards points could become even more valuable.

CNBC wrote today that JPMorgan Chase agreed to purchase “technology platforms, travel agency, gift card and points businesses of cxLoyalty Group.”

What raised our eyebrows is that Chase ended most of its travel partnership with Connexions Loyalty in 2018 — and opted to go with Expedia instead. (Chase and Connexions Loyalty did continue to work together on cruises, though, as René details here.)

Now it’s logical to wonder if Chase will sever its Expedia partnership — and bring everything in-house for all Ultimate Rewards travel bookings. That would make more sense (at least, based on what we’ve read). Doing so would create a more controlled, streamlined approach to point redemptions — as opposed to farming out business.

I’m also curious if Ultimate Rewards will be redeemable for more gift cards than they are now — as cxLoyalty also deals with those products.

These possibilities make Ultimate Rewards even more valuable, in our opinion. We value URs at about 1.5 cents each — and can see that figure rising a bit.

This is certainly an interesting development — especially given the current state of travel. We look forward to seeing what happens!

Rene’s Points For Better Travel, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Rene’s Points For Better Travel and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. As an Amazon Associate I earn from qualifying purchases.


Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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