The Business Platinum Card from American Express released five Amex Offers giving cardholders up to 5X points when using their cards in certain categories. But given that consumer/personal Platinum Card from American Express members receive $30 in monthly PayPal credits through June, are the business flavor’s new promotions enough to satiate members?
The Five 5X Amex Offers
The five Amex Offers that dropped yesterday award up to 400,000 bonus Membership Rewards points if you max out each offer.
The terms are pretty much the same for each: get four bonus points (for a total of five MRs) per eligible dollar spent, up to 80,000 points. Each offer is good through June 30. The categories include:
- Advertising (Online, radio, TV)
- Cell Phone/Wireless
- Gas Stations
- Office Supplies
I’m curious if this is a litmus test to see how much spending people put on their cards — and if Amex may make these permanent additions to the card. (Purely wondering, that’s not based on anything.)
I mentioned earlier this week that my Costco Visa would be my preferred gas station card for the time being. Well, that time was short-lived. I’ll take the 5X on gas with my Business Platinum card!
These can stack nicely with other offers Amex frequently runs for certain gas stations and shipping providers (there are often FedEx Amex Offers floating around).
What I Like About These Offers
I think this puts some pressure on the Chase Ink Cash. That card earns 5% cashback (paid as 5X Ultimate Rewards points) on the first $25,000 spent in combined purchases at office supply stores and on Internet, cable, and phone services each account anniversary year.
The Amex Offers award a total of 5X for wireless/cell phones and office supply stores. Two big differences are the earnings are capped at $20,000 in spending per category (yay!) and the earning period is significantly shorter (boo!). If you take advantage of the Business Platinum’s 35% Pay with Points rebate, you can really stretch those Membership Rewards points.
Here’s Where They Sort of Fall Short (At Least for Me)
For people who spend a ton in these five categories, this is a great opportunity to make a haul of Membership Rewards points.
But for me? Meh. It’s certainly nice. But there’s no way I’m going to drop $20,000 in most of these categories during the next several years, let alone six months.
We blogged on Friday about the Platinum Card from American Express‘ automatic $30 in monthly PayPal credits. That perk is available to all who hold that card — regardless of when they were approved for their Platinum card.
Twitter user @49ersx5 commented, “Don’t you think Business gets the short end? Dell vs uber, Saks, PayPal, etc…”
View from the Wing‘s Gary Leff added, “At one point [the Business Platinum] was the clearly more valuable card, eg Gogo passes, WeWork, for awhile it had a lower annual fee. The cards will always at least be a little different, as marketing partnerships appeal differently **to the intended demographic for each card** 😉 ”
Those are very valid concerns. I don’t know where Amex would give more statement credits — aside from the cell phone and shipping benefits last year — that would please a lot of cardholders. Any realistic suggestions you think would make most cardholders happy?
As Mr. Leff pointed out, the products are intended for different types of cardholders. And Amex probably isn’t too interested in giving away more than they have to. And if they can get businesses to rack up spend on an American Express card, that’s what matters to Amex. So maybe these five Amex Offers are the bones they’re throwing — at least for right now.
Bonus points are always welcome — especially when their earnings rival those of other cards. For Business Platinum Card from American Express who don’t have a Chase Ink Cash card, this is really a fun surprise.
But I am curious to see what — if anything — else Amex does with the high-ticket Business Platinum Card.
What do you think of the bonuses?
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