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NOPE! Delta Air Lines did not win anything at the 2016 Freddie Awards. Nor did they win anything in 2015 in Atlanta. Nor in 2014 in Seattle or even in 2013 in Virginia (a four year losing streak). And the above is not a a slide from the Freddie Awards. It is a PR slide Delta put out that I have modified a bit to more accurately reflect the fact not the spin Delta has put out. Had Delta SkyMiles become something more than just “A REWARD PROGRAM”, one that, like in 2012, could win a category in the most prestigious loyalty program award voted on by users each year. First let’s knock out the silliness of the PR slide above. Delta brags about 2.2M and that it has MORE awards bookings by 14%. Well I would guess with one-way awards more folks would book more. Plus, lest we forget,…

The Freddie awards last year in Atlanta was in so many ways  monumentally depressing. For Delta to host the most prestigious frequent flyer event of the year and then to tell bloggers like Brian from TheGate that “if Delta Air Lines did win an award that they were not doing their job correctly” makes me so sad (funny how other airlines and hotels etc. want to win each year). Clearly Delta does not feel they need to reward loyalty anymore as folks will fly Delta anyway. Time will tell if they are right or not. Anyway, I will not be able to attend this year’s Freddie Awards but I doubt I will miss much Delta related. My 99.99% sure guess is that, just like last year, Delta will not even be nominated to win anything (and thus have no shot at winning awards). The only thing Delta has won in…

I have just voted for my favorite airlines, hotels and promotions as well as for brands that I appreciate and feel should win one of the most coveted and respected awards in travel the “Freddie Awards” and hope you vote as well <-LINK TO VOTE. You can read up about the Freddie’s HERE on the award site as well as a review on the blog from last year’s awards held in Atlanta at the Delta flight museum. Now before you ask, no, I did not vote for Delta Air Lines. I think very few will after what Delta has done to SkyMiles over the past few years. Also keep in mind that at the award event last year many bloggers were told by Delta people that Delta felt they would have FAILED if they won any awards. Clearly what you, the voting flyer feels is important, is not important to…

Flightglobal has announced the Loyalty@Freddie Awards schedule and as well as the date for this year’s Freddie awards. Conveniently, it is just before the FTU Vegas event so if you are planning on going you may want to come a day early (if you can get tickets for the award event that is). I am looking forward to this year’s event as much as other years. Oh I am under no illusion that Delta has any kind of chance of winning anything this year and my guess is, as in years past, they would be unhappy to win anything. In fact, look at the opening keynote talk from Karen Zachary, Managing Director, SkyMiles Global Program Management, Delta Air Lines at the event before the Freddies: Opening keynote: Revenue-based programs – a first review Implementing a revenue-based program – what has changed for Delta? Ensuring customer reactions are managed effectively through…

I had not attended the TES or Travel Executive Summit before so this was a fun chance to see just what it was all about. Up first was the new CEO of SPG Starwood Preferred Guest hotels and brands. It was an interesting interview by Gary Leff who moderated all the panelists. Adam Aron has a lifetime on loyalty program background and no matter how long he is with SPG I think it will have a positive impact on a brand I already like very much. Next up with had an AMEX rep talking about “Plenti” a new rewards program across many companies that will be launching on May 4th. I will reserve input on this new reward currency until it is up and running and we see how well we can do with it. I think the target audience will enjoy it and we, who are more just points…

Delta was an amazing host for this year’s Freddie awards – they truly were. The event, at the Delta flight museum that I reviewed HERE was just about perfect. Also, just like Delta food on-board, was VERY good. There is not anything but heaps of praise that can be bestowed on Delta for all they and the other partners did to make this one of the most memorable Freddie awards ceremonies EVER!. There was just one teeny, tiny, problem… Delta was not even nominated for any awards by voters Yep, Delta not win anything at all because they were not even nominated to win anything and that is kinda a pre-requisite before you can win. So why did this happen? It really is not that hard to see why and it is all about loyalty rewards (or the lack thereof). Let’s make it simple and look why. The end of…

I was not able to go this year to the Freddie Awards but a bunch of my fellow Boarding Area bloggers did. So what two wins did Delta get? Best promotion (redemption) Americas: Delta Air Lines (SkyMiles: Travel in Style for Half the Miles – SkyMiles International Upgrade Program) Best Loyalty Credit Cards Americas: Delta Air Lines (SkyMiles Credit Card from American Express) We did not win the Program of the year and AA was the biggest winner for the night. So why were these two categories voted the best? The first I find funny and telling. We have a list of changes we would like to see from yesterday’s post, but upgrading with miles is only great if you are buying a “Y” or higher class or higher ticket (for that promotion normally you can upgrade most H class or higher with points). Most of us regular flyers are…

If there were only one thing I wish all Delta flyers would learn it is this simple truth – Delta.com is not your friend. It used to be your friend, but they broke that friendship a long time ago when the useful multi-leg booking tool was broken to avoid you finding cheap award seats. Now we have to deal with SNAPP. We have to deal with searches, like the one above I did from my home airport to Sweden for next summer, that either showed only a few dates at INSANITY LEVEL award prices (in business class) or just no availability at all. I know Delta has been reducing their flights to Europe but almost no seats for the entire month? Really Delta? But if you look in the right hand corner of the shot at the top of the post you will see what I paid each, in SkyMiles…

A rather sizable Facebook Delta Diamond Medallion group has started a petition on Change.org to try to have Delta, well, not be so: Sneaky, secretive & underhanded actions. That is, not informing SkyRuble members when there is a change. Then, saying there is no change when there is a change and when you complain sending off a stock reply that it is the best move for the company.. FCM or First Class Monetization. You know what medallions want most – Upgrades. When those are all gone, why be medallion (there are other reasons but we move on). Those are the two big points from the petition and I really think they extend to all who collect SkyRubles. But as I talked about in THIS post, I don’t see efforts like this working or helping (but by all means sign up). Why? Look at our effort to complain about changes last…

I am really looking forward to the 2015 Freddie awards ceremony! After all, they are going to be in Atlanta in the amazing Delta Flight Museum attached to Delta headquarters and just across from the ATL airport! Now I have very few illusions that Delta is going to win anything at all, as voted on by flyers that is. They were barely even nominated two years ago, only won a non-voted on award last year regarding  Crossover Rewards with SPG, and I hardly think anyone flying is going to vote for Delta with the introduction and soon implementation of the Skymiles2015 program. But what will REALLY be funny is what I think will happen that night. You see Alaska and our dear Delta are not really getting along all that well (if you have not noticed). No, let me show you: Have reduced corresponding elite perks and AS matched DL…

I was not able to attend this year’s 2014 Freddie awards (I will be there in Atlanta for 2015) but as a Delta loyalist I am not all that sad I missed it as Delta had no chance to win anything this year. Last year when I was in attendance it was embarrassing. Delta was barely even nominated to win in any category. It is hard to win when you are never on the board. 🙁 You have to go all the way back to 2012 for Delta to show up on the winners page as well as the Delta CO-Branded AMEX card. So why is Delta doing so badly year after year and, unless things change BIG TIME, will embarrass themselves in their home town for 2015? The answer is simple and I see it every single day on the blog from readers: TRUST Or I should say lack…

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