In the very beginning of November last year Delta became the 1st airline to allow PEDs from gate to gate on most jets and now on all its jets (depending on where they are departing from that is).
But here is the unintended results of this move – who reads SKY magazine anymore? Seriously, since November 2nd who has even pulled the monthly journal out of the seat pocket? Oh sure, there was that time period when CRJ200s were not ready and approved but since then – why bother?
Don’t get me wrong, I like SKY and think they do a good job and for the most part have relevant information but notice in the RED box I have added in the screen shot above how much it would cost to have SKY delivered to your home each month – $75! I have no access to the amount of home / business subscribers but I can’t believe it is all that big.
In the days gone by you could download a PDF of the current issue, but that feature went away years ago. Big mistake in the current PED gate to gate environment. It is time for Delta to allow free PDF or even better EPUB download of SKY via GoGo free or I personally believe the days of SKY are numbered. After all what advertiser would want to pay their hefty fees when no flyers read the magazine anymore?
You always hear FA’s (flight attendants) tell you the magazine is yours too keep and you even see them in all of the Skyclubs but think about the new 80’s themed Delta safety video. As of yesterday it had almost 1.2 million views in just a few days. I mean, people are watching the video we will see over and over again when NOT on a Delta jet. Wow! You maybe see my point, a FREE digital SKY could mean people read it, not just on the plane, but other places but not for $75/year.
I would love reader feedback; do you read SKY anymore since the PED rule changed? Would you read it more if it were a free download via GoGo even if you don’t subscribe to GoGo. Would you download and read it from home? What about a SKY app to read it that way? Shout out and tell me what you think – René
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