If you have not peeked recently, Delta.com has been upgrading the font they use and now are rolling out some graphics changes to your trip details (just go look at some booked trips and see – must be logged in).
Also, they have added another way to add $$$ to the Delta bottom line, that is the offer to sell you an upgrade to EC or business class.
It also reminds me I can do it free as a Diamond medallion but in this case I don’t want a middle seat EC I would rather stick with the exit row aisle seats I have picked on my flight down to Atlanta to have dinner with readers & MJ (only a few seats remaining btw)!
So should we be afraid of this latest marketing effort by Delta? I’m not. First off, Delta can sell a business class seat for any price. I have got in on some very good mileage runs in 1st class and it is a nice way to do a run! If Delta can sell a business class seat, good for them. If someone wants to pay the extra price, even a low price for a short hop, good for them too. Does this mean the end of free medallion upgrades? No! Why not?!?
Go back to my opening screen shot where it shows my flight from Grand Rapids to Los Angeles to position for my mileage run to Sweden that starts at LAX (thanks again to NAI). I got a sub-$400 US Bank paid for ticket with 20,000 FlexPerks points so I can earn Skymiles and MQMs on the positioning flight. I had NO interest in paying $1,000 for a business class ticket when I booked it nor do I have any interest now of paying almost $700 to upgrade. If I do upgrade for free, great, if not, so be it. You see my point I hope; I think few will want to pay a bunch more for the upgrade Delta is trying to sell.
What do you think? First off, do you like the new graphics and info on Delta.com and next do you think there will be less seats for free medallion upgrades with this latest push to sell upgrades by Delta? – René
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.