Last week Luvo, the company, responded with an MT or modified re-tweet about my post talking about Delta’s latest “enhancements” to the EC or economy comfort flight experience from JFK. Most readers responded they liked the new perks while other medallions responded that they are avoiding that route now since there is no shot at a business class upgrade. To me, it is about the seat and Delta’s EC seat is only marginally better than any other coach seat, that is a tiny bit more leg room and recline; other than that, no big difference.
What Delta could do, to differentiate the EC experience, on JUST THIS ROUTE, is to put in a “real” EC seat. Air France has a truly differentiated EC hard product on many of its international birds.
It is a REAL upgrade over the standard coach seat. You are talking 19″ of seat width and 38″ of recline vs Delta’s EC product that is 17-18″ of width and 35″ of recline. 1″ of extra width is really nice and 38″ of recline is a remarkable difference when trying to rest on a long flight.
Plus there is the additional space around you. On the widebody jets Air France has removed one seat going from 2-4-2 to 2-3-2 to accommodate these larger seats. Doing this on narrow body Delta jets would be difficult so I don’t have the perfect answer as to the hard design change idea. Plus, I am sure there are others better equipped to make those kinds of hardware suggestions than me.
I guess my point is if Delta is going to keep the medallion non-upgrade stand on these routes, they need to offer more than just soft upgrades and truly offer an improved hard product as well. What do you think? Would an upgrade EC seat bring you who are avoiding the route back? – René
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