I blogged back in July about how excited Delta was about the rise in 1st class conversion or up sales. Now don’t get me wrong, I am all for Delta making boat loads of money. I have touched on this before that I would love for Delta to sell every single 1st class seat they have at really big numbers for those to whom money is not an issue.
However, the downside of this is that there are less and less seats for upgrades and we medallions do seem just a teeny tiny bit obsessed about getting those upgrades.
So far these up-sales have simply been the difference between what we have paid for our tickets and the current price for a 1st class seat. For my last trip I was not about to pay twice the price I paid for my ticket and, by the way, all of my upgrades did clear for that trip anyway!
But now, with a thanks to a reader for the tip and screen shot, we can pick a CASH upgrade via the Fly Delta APP as well as on Delta.com even as late as check-in (here is another answer to all those who keep asking me why Delta is holding SO many seats for upgrade).
Once again I don’t have an issue with this and think it is great. If some are willing to pay for a 1st class seat, at the current rate, great for Delta.
However, what I am and continue to be concerned about is the “what if” and what could happen. We all know even small improvements in yields per ticket results in much improved numbers when you look fleet wide for Delta. What we, medallions, don’t want to see is an up-sell at a greatly reduced rate as that would have a HUGE impact on seats available for complimentary upgrades for medallions.
So thanks readers for keeping an eagle eye on what the mothership is doing and if you happen to see an “el-Cheap-O” first class upgrade be sure to let me know ASAP! – René
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