This is an impressive video. Delta has either hired or employed a crack team to make the jets look more glamorous than a Hollywood blockbuster movie. This video makes you want to fly Delta. Also, if you want to read the full PR release, the link is HERE
Also new is the new quilted seat covers in BOTH 1st class and Comfort+ (was called just EC or Economy Comfort before)
I again give it to them for good work. The baby blue old EC head top covers were less than impressive or differentiated the product. Now do keep in mind the seats in C+ (doesn’t C+ sound funny) are the same as the rest of coach other than extra space and recline. This is not a different product than the rest of coach – just now looks very different.
Now as I warned you in my speculation post about what is coming from Delta, the new SOP or “standard operating procedure” is everything must be net=neutral. That is, if they are going to give they are going to take something away. I warned GMs & FOs to be very afraid as they would likely get a cut in perks. Let’s take a look at what is new:
1) Free drinks
2) The quilted seats
3) Dedicated overhead space
4) Snacks in C+ (think 1st class snack basket)
5 ) C+ gets free Delta Studio
That’s what’s new. The #KeepDescending part is the fact that Golds only get access to these at the 72 hour window (Silvers at 24 hour window but this is nothing new). I think the access to this seat will be VERY limited for Golds and Silvers from now on. Why? DMs & PMs are going to grab them all. They will not pick exit row anymore as the perks of the C+ seats are better. Plus, you had better believe Delta will do a full court press to SELL-SELL-SELL these seats to non-elites both at booking and on the Fly Delta phone app. Bottom line is Golds and Silvers will have to scrounge to get this seat and thus the loss of the HOOU coupons will have the biggest impact on Gold Medallion flyers and those who are often stuck on regional jets that have no C+ product (or 1st class for that matter).
Some other thoughts. It will be interesting to see how this is implemented. FAs had better get with the program when it comes to overhead space and enforce that this is for C+ flyers or they will be diluting the value of this up-sold product. Same goes for drinks and snacks. They had better offer the same level of 1st class service, that is checking on them more often than once with the cart service if this is really to be a premium type experience. The only other thing that seems to be missing is Seattle from New York was always included as a premium route, but is no longer listed.
What do you think? Are you pleased with the product re-branding. Let the discussion begin! – René
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