Boy, those who are overspending with Delta sure are happy, those high level elites that Delta just loves. And they are telling Delta they are happy. Just look what Delta’s president said recently about Skymiles2015:
“Finally, we’ve changed SkyMiles from a distance based program to a spend based program. This change should drive higher revenues from a stronger customer loyalty as we put rewards into our most valuable customers and we are already receiving positive feedback from them.” Edward H. Bastian – President Delta Air Lines
Well how are you rewarding them, Ed? In the past, we know, those who were high level medallions a.k.a. loyal Delta customers had greater access to low level award seats and the same thing went for loyal Delta AMEX card holders (well the Reserve and Platinum cards that is).
This really was a nice way to “put rewards into our most valuable customers”. However, I have the following from a source that now says:
“Enhanced Availability for Award tickets has been discontinued for SkyMiles Medallion members and Platinum and Reserve Delta SkyMiles Credit Cardholders. The enhanced availability classes will continue to be displayed, but will always have the same availability as N class of service.”
#KeepDecscending Delta. The past few years of “enhancements” have not been enough, we have to start right out of the gates with another cut in value for medallions and the high end Delta AMEX cards. Thanks! So good to be loyal.
I have repeatedly reached out to Delta for more information on why this choice was made but have had no repose to my requests.
To me, all this simply goes to show that my change of direction for the blog for 2015 is the right one. The only one who has our back is us. What do you think of this latest enhancement to the Medallion program and Delta AMEX card holders? – René
EDIT: Just got this update from Delta CORP at 8PM:
With the launch of the 2015 program and the improvements to redemption including more redemption options, we now offer the same Award availability to all SkyMiles members. Award availability for all members in 2015 is improved over the enhanced availability Medallion members and co-brand card holders had access to in 2014. – Delta CORP
So we are now CONFIRMED about the downgrade. #FAIL big time Delta.
Editorial Note: This content is not provided by American Express. Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by American Express.