The above tweet got me thinking. Delta has done an amazing job drumming up how “amazing” the Delta comfort Plus seats are.
Gosh, those seats sure are pretty (well to some anyway). They do stand out compared to the rest of coach or as Delta now calls it “main cabin” seating. But do they stand out enough?
I have from a reliable source that a small curtain dividing C+ from Main is going to happen at some point. It seems there are a number of flyers who are upset that this section of the plane is getting so many more perks than the rest of coach (since the seat is after all the same). Even a small overhead divider will differentiate this section of seats that offer much better perks on many flights.
But that begs the question, should there be an upgrade list for this section of seats as well for medallions? I know this presents a number of problems and other issues.
For example, any 1st class seat is better than coach so just about no one complains about an upgrade. But if I were in “main cabin” or exit row aisle or window seats I would NOT want to move to middle row C+ seats no matter how many perks you give me and I think most frequent flyers worst fear is middle seat.
But let’s switch it around. If I am able to score a good C+ seat, after a medallion (other than me) moves up to 1st class then I will be most pleased to take his or her old C+ aisle or window seat! Yes, please give me free drinks, Delta Studio and on longer flights a nice snack basket.
I know what you are thinking before you even say it. You are thinking that gate agents are already stressed out and have a hard enough time clearing medallions to 1st class as they are pushing that time frame as late as possible to sell as many seats as they can. Oh that, and the pressure to get the flight out on time – when would there be time for yet ANOTHER upgrade list to kick in and once again move people around let alone what if they say NO to the middle seat upgrade?
This really is not that hard when you think about it if only Delta wants to spend a little bit of all the money they are making to automate much of this. For example. How hard would this be to put into the “My Delta” section of the web page and have it look at what you like:
1) 1st class
2) C+ aisle
3) C+ window
4) Exit aisle
5) Exit window
6) Any aisle
7) Any window
8) middle – never EVER!
So when the gate agent upgrades a medallion the computer system would look at the C+ upgrade list and simply take the #1 on THAT list and if they can find a seat for them they upgrade to C+. If not, they stay on the list basically in the spot they were in because their seat of choice was not open. How hard could this be (OK yes, I know we are talking Delta IT, but still)?
There is more than just extra effort to my madness about this. Delta has CLEARLY attempted to differentiate basically all the same coach seats as different and special. If they are THAT special then they should be something we can upgrade into. Plus, if you think about it, that would again “sell” the specialness of this “product” in the consumer’s mind (wow – I got an upgrade).
Before you blast me in the comments, I get that for most we are reaching here but so is the C+ concept to me. To me, it is the seat that matter first. I want to work on my laptop and a little extra leg room and recline does not help me do that. I have no place to put my “free drinks” and the C+ snack basket is comparable to the $kyGrub I just had when I exited the $kyPub. So this would be for the “rest” of the flyers who would maybe be impressed with this idea.
What do you think? I would love to know. You vote and you tell me. – René
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