If you have not checked the blog over the weekend you are in for a rather rude awakening this Monday morning. Please take the time to read the following posts:
- Fare changes coming to Delta! Comfort+ fares launch on 14NOV15
- Preparing for Delta C+ fare class roll-out & medallion “enhancements”
- Delta WHACKS Medallion C+ perks & 40% LEVEL 1 award upcharge!
- Delta C+ auto-upgrade sends Delta Diamond Medallion to CENTER SEAT!
- The Delta upgrade elite’s want to “JUST SAY NO” to. Avoid Delta Comfort+
- Delta could “save” many HVC Delta Diamonds with one change!
Now that you are saying to yourself “oh great, thanks Delta“, I have a solution that will keep the top spenders that is those loyal to Delta and also fix an issue that has been a problem for quite some time.
For years one of the best choices for a Delta Diamond Medallion to choose with their “Choice Benefits” selection was the ability to gift Gold Medallion status to their spouse / +1. Gold, until December last year, had real value. Nowadays, yeah, not so much (again compared to what it once was).
So here is my simple and elegant solution to fix, not only the greatly downgraded Choice Benefit options, but to fix a major issue with the new Comfort Plus fare class enhancement. If a Diamond can gift Platinum status to their spouse / +1 then not only is the gift once again worthwhile but it works around the restriction of the Comfort Plus enhancement.
This way, if traveling together, these two could (subject to availability) both instantly upgrade to C+ seats. Sure they would still have to pay for their kids (if they have any) to join them but hey, everyone knows kids are expensive anyway so that is not the end of the world. At least Delta would be rewarding the Diamond and the one they have chosen to receive the gift.
Plus, when you think about it, Delta’s Diamond Medallion status is one of the most stringent qualifications of any top status among the airlines. Not only does it require 125,000 elite qualification points but also either $15,000 of net spending with the airline or a whooping $25,000 spent on a co-branded Delta AMEX card (Gold, Platinum or Reserve personal as well as the Delta AMEX business cards combined spending). So, with all of that, the rewards for reaching such a lofty plateau should also come with equally large perks like the ability to gift Platinum status to someone they want.
Now I can see what is in your head right now (call it a blogger’s gift 😉 ). You are saying this is going too far and gifting something as HUGE as Platinum status is going way too generous. But do keep in mind Delta, under many recent promotions, has been giving out Platinum status for only a few round trip flights. Also, for those willing to spend $50,000 a year with Delta PVT jets, they can give Diamond status to ANYONE they want. My point is this is not an unprecedented award and only one step above what is already offered to top elites.
I really think this could be a huge save for the airline and stem many of the flood of complaints that must be coming in to Delta this weekend after the crushing, family and business unfriendly, Comfort Plus changes that have been rolled out.
What do you think? Would gifting Platinum Medallions status as a Diamond fix this issue? – Rene