Personally I am beyond thrilled that Delta has improved the medallion program by including your +1 on the same reservation as you for upgrades (if they are at least a SkyMiles member). I can tell you as someone who normally flies over 100 segments each and every year the 2 or 3 times a year my wife joins me it will be nice to have a shot at an upgrade for both of us and it will likely be on a weekend, even more improving my shot as a Diamond.
This change had to happen for Delta. From my days in SkyPanel I can share that folks from any elite level were just livid about not being able to bring their +1 into C+ as it was before (I know, not shocking news, everyone felt this way). So Delta had to make C+ upgrades work for +1s to keep mass defections from happening to other airlines. Adding the 1st class upgrades may have been to improve things or it may have been just due to the technology and the way Delta treats upgrades including C+. Either way, I like it (you don’t have to, it’s OK).
But none of this interesting info is my focus for today. Notice the HOOU above? Have you spent any of your digital HOOUs yet? No? Me either. As a Diamond I tend to just about always upgrade and if I want C+ it is there for the taking. My guess is for you Platinums it is the same, but your upgrades are not quite as good as years past. Anyway, the point is I bet most of us have to give our HOOUs away to get them used up.
With the new +1 upgrades there will be even less reason to have these. Sure, I know, this is sounding a lot like #FirstWorldProblems but a perk of a program that is all but useless or goes unused does not provide value as it once did.
What I would like to see would fix “2 birds with one stone” if you will. Delta has an issue with midday food and food on flights that are long-ish that is say 700-900 miles or during the few hours a day that meals are just not offered unless it is a much longer flight, that is, over 1400 miles. So I suggest this simple fix to the HOOU issue.
Add a “Flight Fuel” food choice
It really is that simple. Now before you, and Delta, starts swooning over the cost I have more ideas. Right now Gold, Platinum, and Diamond medallions get a number of these and we can print them and have anyone use them. Many just give them away. If they have become more valuable make them so only the medallion named can use them and thus the perk is for that elite (or they can clearly spend them for someone with them).
Now I know all I have to do is pull out my Delta AMEX card and save 20% and just buy something but that is not the point. Delta should be offering meals on many flights they don’t and the HOOU to food choice fix would put the choice back on the elite and if they still gripe about food on some flights Delta can answer back with the HOOU option.
What do you think? Am I being greedy here or is a return to what a HOOU once offered a good idea for 2017? – René