Let me begin with some private, insider info you may find most interesting. Many years ago, when Delta was switching over to revenue-based Skymiles (see EOS) those inside Delta were in a total state of panic that we flyers would determine that the value of a SkyMile was way too low.
They had to keep just enough value in SkyMiles to keep folks from jumping ship and go to a “cash back” card vs. a Delta Amex card. Thus the “hard work” to convince folks, by hiding award charts and making award searches a total mess, that Skymiles really were much more valuable than a cash back card.
Well, just look at today (see this post).
It is clear that Delta has completely given up. It was my sincere hope that, during COVID, Delta would get back to what they once were — and return SkyMiles to a real value position. We now know that Delta is going to, not only continue to decimate the value of SkyMiles, but also keep making things worse than before. I am NOT playing along and if Delta does not change course soon my choice to keep ANY type of Delta Amex card may be a simple one.
With that out of the way, as I talked about in this post, I made the once unthinkable choice to redeem my Platinum 20,000 Skymiles Choice Benefit for 2020 for a Tiffany & Co. gift card. I did not do this to buy anything from Tiffany’s — but to flip it for a Lowe’s card (via Cardcash) as I am in the middle of some really big projects and Lowe’s has been my go-to store for what I need. Getting almost 9/10th of a cent value for my Skymile in 2020 is sadly what passes for value this year!
Most times, when I buy some kind of a gift card, it comes either via e-mail (quick, smart, and cheap for the issuer) or via a letter in the mail. Take a look at the ridiculous wasted packaging that enclosed my Delta Choice Benefit Tiffany’s card:
After opening up the 1 pound box, that was turned inside out for some reason, I pull out a tissue-wrapped bag.
Packing list. Check. Tiffany bag. Check. Thank you card. Check. Let’s see what it says:
Awww…. I really did not need this since I got an e-mail in moments of my selection on Delta.com but whatever.
Inside the bag is a box. Oh, this is getting exciting. Is it silver-plated goodness? I can hardly wait!
The amount of cardboard and packaging, again for a gift card, is remarkable. But wait – there is more…
At long last, after FIVE, yes FIVE layers of packaging (including the shipping box) I am at long last able to attain this:
Now I get that, just maybe, the “idea” behind all this incredibly eco-unfriendly packaging is that a Delta frequent flyer can give someone special a “wow whiz-bang boom” Tiffany Gift bag/box/ card that will say how much they love you.
The 1950s are over, Delta! Grow up.
I guess I really should be happy that after Delta has shut down the ability to get reasonable value from SkyMiles by locking in value with Delta eGift cards is gone, the horrid value of SkyMiles marketplace is gone, the equally worthless value of SkyMiles experiences is gone that, since it is clearly not safe or fun to fly right now (to the very limited places you CAN fly), there is one last thing to extract some value from Skymiles in 2020? – René
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