As I have shown before during the “launch” of branded C+ seats on Delta, the price to (cough, choke) “upgrade” to this seat is a 40% premium over a LEVEL 1 C- or coach seat.
No matter how pretty the leather Delta uses, or overhead tiny dividers made of whatever, or anything else the Delta PR team attempts to use to convince you – the seat is the same seat as the rest of coach. Unlike other airlines that have a LARGE seat, Delta does not. C+ = C- folks, and that is the simple truth.
But you say WAIT, what about all the extra perks like a super tiny bit more leg room. Maybe some more pitch in the seat. Maybe reserved overhead space unless it is filled up. Maybe a snack basket if my flight is over 900 miles long. Maybe more than one free drink if the FAs come by more than once. Maybe a free movie if Delta Studio happens to be working on your flight or with your device. Maybe a free movie if the aircraft has upgraded IFE. Yeah, that is a lot of maybes for a 40% up-charge for a fake “upgrade” seat. Do you see my point?
Let’s break down this cost to spend your SkyMiles for this whiz-bag-wanna-be “upgrade”. If we follow Delta’s President Mr. Glen Ham Sandwich’s math formula then we know a SkyRuble is worth 1 cent each (since that is what you can spend them for in some $KyPubs). So 5,000 points to upgrade one-way from C- to C+ costs you $50. Yes, $50 one-way.
If you take $50 and spend it on-board what can you get? Well first off if you have any of the 3 Delta AMEX cards you get 20% off so you spend $50 but it only costs you $40 but for now we will use the $50 to compare. You could buy:
- 3 Drinks at $8 each
- 1 Movie at $8 on Studio
- 1 Set Delta Billboard Headset at $2
- 1 Beef Sliders $10 (yeah, I know, really 9.99 )
- 1 Can Pringles at $4 (yeah, I know, really 3.49 )
So you are STILL, will all this, ONLY up to $48 all-in. If you are ANY kind of elite you can choose an exit row free and enjoy the same seat as those way up in C+ are enjoying (yeah about 4 or 5 rows up).
Am I wrong here or am I right that Delta has just spun this in a way that folks are falling for it. I even had one respected news man tell me he wanted C+ for the bigger seat? Really? Yes, I think that is part of Delta’s plan as when it was Economy Comfort it was understood it was “just” an economy seat, but now that it is “Comfort Plus” it does sound bigger like other airlines larger “Premium Economy” like those on Singapore Air or even Skyteam partner Air France. I bet if you asked 100 members of the general public if “Comfort Plus” is a larger seat than Coach 90% of them would say YES (I may have to do my own sampling next time I fly in the gate area).
So you tell me. How long will Delta be able to get away with selling C+ as something special when it is just the same coach seat just “branded” in slightly pretty leather? – René
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